Dr. Gerard L. Danford

Bootcamp Leader


Ratapihantie 13, FI-00520 Helsinki, Finland


Business, Management



The Business Botcamp is designed to deliver an in-depth review of the 18 most essential concepts which every manager must understand in order to succeed. 

Bootcamp also allows students to engage with complex business problems, and real-world scenarios (interactive cases), under the supervision of a leading business teacher.

6 Themes & 18 Concepts 

Theme 1:  The Career Success Formula, Organizational Change Accelerators & Complexity Management.

Theme 2:  Five Tasks of Manager, Innovative Mind-set & Decision Making.

Theme 3:  Behavioral Economics, Drivers of Business Value & PBF.

Theme 4:  Marketing Budget Allocation, Digital ROI & Digitalization.

Theme 5:  Lean Processes, Triple Bottom Line, & Internationalization.

Theme 6:  Agile Strategy, 6 Career Weapons & Start-ups.


Cases: Apple, Amazon, Google, Lego, Uber…

Schedule & Timing

Business Bootcamp is 100% online. Student may complete the Bootcamp in a group (cohort), or they can study independently. Cohort groups are implemented during normal academic semesters, or customized for corporate clients. For students studying independently, Bootcamp starting times are open however, completion dates are fixed (six months after registering).

The total study time required to successfully complete the Bootcamp will be dependent upon the level of student engagement, previous business experience, and personal circumstances. Almost 8 hours of Bootcamp video content is included.

Graduation Certificates

Upon successful completion of the Business Bootcamp student are awarded a Certificate. In order to qualify for the Bootcamp certificate, a pass grade on all assignments (and min- quizzes) is required. There are six written assignments in the Bootcamp, and 18 Mini-quizzes.

Bootcamp Fees

Contact the Bootcamp Leader for more information on fees and timing.

Smart Learning!

100% Online

Excellent ROI + Value-For-Time

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