Posted on : December 7, 2017
Views : 3
Nathan Blecharczyk, Co-founder and Chief Strategy Officer, Airbnb. Airbnb may have slightly stumbled when it rolled out its new strategy for conquering the Chinese market – which included a doubling of its investment there and a flashy new name: Aibiying. The name isn’t easy to say for Mandarin speakers, and many Chinese netizens have reacted negatively. As one Weibo user put it: “Airbnb has given itself a stupid Chinese name, and even shot an MV (music video) for it. It is just like a foreigner trying to speak poor Chinese.” However, despite the name issue, Airbnb may actually be better positioned than other US tech companies that have tried (and failed) to crack China – most notably Uber.
Source: theguardian.com