Posted on : March 20, 2017
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Category : Marketing
Amanda Hegge (Fidelity Investments, Digital Product Director), discusses the digital customer. She focuses on improving the site experience for customers and better integrating the firm’s guidance offerings. In this talk, she touches on topics such as: – Digital analytics and it’s role in driving strategy – The importance of being customer centric – Digital product development and incremental change – How business and tech interact in agile development.