Posted on : March 13, 2017
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Category : Innovation

Marty Baron, Executive Editor of the Washington Post, has guided their ambitious journalistic efforts and been a driving force beyond their digital innovations.  In the three years since Amazon’s Jeff Bezos bought the Post for $250 million—now seen as a steal for one of the great brands in publishing—the Post has reinvented itself with digital speed. Its Web traffic has doubled since Bezos arrived, and it far outstrips The New York Times (and even BuzzFeed) in the number of online posts its reporters file every day. So successful has the Post become in the digital game that it now licenses its content management system to other news outlets, a business that could generate $100 million a year. Bezos is applying many of the same Amazon lessons to the Post (along with an obsession with Web traffic and engagement metrics, which are much more important internally than whether the paper makes any money.) source: cjr.org