Posted on : May 20, 2017
Views : 1
Category : International Business
The retail world is going through unprecedented disruption from a consumer journey and a technology infrastructure perspective. The Middle East is still predominantly a bricks and mortar region (less than 2% is done online) but we have been seeing a huge shift towards ecommerce. It is a rapidly accelerating part of our commercial and consumer future. In a region where e-commerce has unparalleled opportunity for growth at a time of significant economic pressure, find out the key challenges that brands face in their attempt to build an effective e-commerce strategy and learn from the industry leaders how to drive growth & improve efficiencies through commerce with solutions ranging from market readiness, AI, down to business model and implementation.
- Steve Parker, Chief Executive Officer, Publicis Media Middle East
- Christian Andersen, Director, Portfolio Marketing, Middle East & Africa, IBM
- Warrick Godfrey, Marketing Director, Souq.com
- Nick McElwee, CMO, YAS Marina Circuit