Posted on : March 7, 2017
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This interview draws on data from the Harvard Business School’s “Creating Emerging Markets” initiative. Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Reputation as a meta-resource allows firms to activate their conventional resources. Reputation consists of prominence, perceived quality, and resilience and facilitates survival in ways that persist over time. Building on research in strategy and business history, the speakers shed light on an underappreciated strategic construct (reputation) in an under-theorized setting (emerging markets) over an unusual period. source: hbs.edu