If you want to advance in your job and find meaning in your day-to-day work, consider these strategies. It’s no secret that employees and leaders see the importance of purpose in business. What does it really mean to bring purpose to life for employees, and why does it matter for the business? In a time of heightened stakeholder expectations, business leaders are rightly concerned with how purpose can boost innovation and brand value—for them, the value lies in illuminating purpose on the commercial side of the business. But it should be much deeper than that.