Posted on : August 27, 2016
Views : 1125
Category : Marketing
The two-minute pitch summary (by Ellis Chase, career coach with 35 years of experience) is the essential cornerstone for self-marketing in any career transition – and then some. The pitch allows you to void the usual quick recitation of a resume, and helps you brand yourself the way you want the world to know you professionally.
- Here’s a step-by-step methodology that will pack all the information you need into two minutes or less, including what to do with out-of-left-field interview questions?
- 2M is often filled with boring answers to ‘tell me about yourself’, thus you miss the opportunity to differentiate and brand yourself (advertise)
- 2M is your branding imprint (must be skills, experienced-based and targeted)
- 2M forms the basis of how you interview etc. (you are always prepared to deliver it) in cornerstone (marketing) moments
- 2M is more art than science (it should be personalized) and there are many ways to do it
- 2M should not sound like it was rehearsed, Don’t script the 2M
- 2M should be outlined first and when used it can be customized (human) and adaptable
- Who Are You? The 2M Label (goal and purpose) or a Positioning Statement. You don’t want to make people work too hard
- What Have You Done (2-3 skill areas that fit their needs and support #1). This is 80% of the 2M impact
- What Makes You So Special? What is your USP (unusual selling proposition)
- Where Have You Been? This is the potential branding opportunity
- Why You? The summary or recap of positioning statement (combination of 1,2,3,4)
- Interview Questions
- Yahoo software engineer interview Q: What will you do if the Internet is not working? A: Approach the question practically. There is no genius solution to this one.
- J.P.Morgan intern interview Q: How many skis are sold in Sweden every year? A: Describe how you’d go about finding an answer.
- Morgan Stanley internship interview Q: Tell me about a time when you had to deliver bad news? A: Talk about how you rehearsed what you would say over and over again.
- Zappos internship Q: If your life were a movie, what would the trailer be like? A: First laugh and then say, ‘I’m hoping my trailer would show a string of successes in my personal and early professional life”.
- Red Frog events coordinator intern Q: What is your guilty pleasure? A: You can’t be robotic in your answers, so be human.
- Amazon intern Q: What is your favorite day of the week? A: Because Amazon is a workaholic culture. Respond by saying ‘Wednesday, because I like being at the peak’.
- “Tell me and I forget, teach me and I may remember, involve me and I learn.”