What are your biases… within biases?
‘It always helps to acknowledge that we bring all sorts of un-examined assumptions into any decision, and we all carry biases within our biases. Therefore, try to apply an open, innovative mind when examining your blind spots (design thinking helps)’. According to Prof. Daniel Kahneman, we should also become more aware of the way incentives shape our biases.
While we tell ourselves the simplest stories about our situations, life and innovation is much more messy.
Why don’t startup founders gather greater data about their own behavior. For example, they could start with keeping a decision-making notebook. Every time they come to an important decision, they could map out the inputs of that decision in their diary, and better see the incompleteness of the story they’re telling their-self. Alternatively, they could re-frame the questions.
Most founders almost never do this!
Prof. D. Kahneman
We’re often confident in our intuitive judgments even when we have no idea what we’re doing.