From Good to Great

What it takes to become a great company?

Scaling Stage

  1. Focus on growth, showing KPI’s based measurable, growth in user, customer revenue growth and/or market traction in a big or fast growing target market.
  2. Can and want to grow fast.
  3. May, will or have attracted significant funding or would be able to do so if wanted.
  4. Hiring, improving in quality and implementing processes.

Jim Collins studied companies whose cumulative stock returns over time had gone from 15 years or more of nondescript performance to 15 years or more of performance that outpaced the general market by a factor of three or more, and where the leap was not due to the general industry trend.

‘Of 1,435 companies that appeared on the Fortune 500 list from 1965 to 1995, only 11 met the criterion.’

The Seven Findings

  1. Great companies assemble a key team before setting strategy.
  2. Great companies combine an unswerving faith in long-term success, with the discipline to confront the most brutal facts about their current situation.
  3. Great companies combine a culture of high personal discipline, with high individual autonomy and entrepreneurial thinking.
  4. Great companies are technologically savvy, but never technologically driven (technology is a means to an end).
  5. Great companies transform through a process in which changes, both small and large, builds upon one another.
  6. Great companies succeed when they focus on one big purpose above all else, based on three big components; becoming the best in the world at what they do, doing work about which people are passionate, and articulating a solid rationale for making money over the long haul.
  7. Great companies have Level 5 Leaders who build enduring greatness through a paradoxical blend of personal humility and professional will.

Great companies also focus all of their energy on one key, carefully chosen, business ratio.

Source: Jim Collins (

Economic Model (5:00)

Rory O’Driscoll

The phases and what metrics you need to accelerate. 

NOTE: video starts & stops at pre-assigned times

Scaling & Team (6:00)

Kate Mitchell

The kind of team you’ll need for the journey ahead?

NOTE: video starts & stops at pre-assigned times

A+ Players

In the end, ideas are worth very little without people to execute them. We all know a company is only as good as its team, which is why the hiring process is so critical as you start up your venture. Furthermore, anyone who has made a bad hire along the way (as most of us have) knows that hiring the wrong person can cost you far more than time and money. It ultimately makes the difference between market leaders and market laggards – or worse still – failed ventures entirely. Yet, every startup struggles to find the so called “A+ players” to build their business.

What is A+ talent, and how do you go after that talent?

A+ Players (6:00)

Michael Skok

Ideas are worth very little without people to execute them, ‘a startup is only as good as its team’.

NOTE: video starts & stops at pre-assigned times

Course Curator: Dr. Gerard L. Danford


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