Thomas Kurian (President, Product Development Oracle). Despite an increasing focus on the customer, expectations continue to outpace the experiences many organizations can offer. As a result, according to Forrester’s Predictions 2018: A Year of Reckoning, 30 percent of companies will see further declines in CX performance in 2018, and those declines will translate into a net loss of a point of growth. Oracle CX Cloud Suite helps users navigate this increasing complexity and quickly and easily take advantage of the latest innovations to advance their careers and create epic experiences that deliver predictable and tangible business results. While the challenges we all face are a little different from department to department or company to company, the common theme for all customer experience professionals is how to lead change, not just react to it. We know that technology alone is not the answer to this tidal wave of change. Instead, we should be focused on helping customers remove barriers and creating epic experiences.