Posted on : January 24, 2019
Views : 2
Category : Marketing
Brands are going all out to be authentic, local and immersive to find a key differentiator from their competitors. Leveraging the latest technology like artificial intelligence and augmented reality helps brands to deliver enhanced, seamless and personalised experiences. Experiential marketing techniques like pop-ups and lifestyle classes are also highly successful ways of providing the perfect Instagrammable moment that consumers crave.