Posted on : August 29, 2016
Views : 119
Category : Marketing
Barbie made her debut in 1959 as a teenage fashion model and won the hearts of millions across the globe. Changing the way kids play with dolls, Barbie was the first toy that really allowed children to pretend they’re adults. But some believe she may be too adult, with her unrealistic body proportions and focus on beauty. Barbie’s body dimensions have shifted considerably over the past 55 years. However, the biggest body alterations came through public pressure and Mattel have made Barbie’s body distinctly more lifelike (flattened her feet, thickened her waist, and reduced her upper body size). Girls aged 3 to 11 “wanted Barbie to be cooler … and more reflective of themselves.”

Barbie History

  • 1958: Barbie was introduced and modeled on a postwar toy called Bild Lilli which was sold in bars and tobacco shops. 300,000 dolls were sold in the first year.
  • 1961: Her companion (Ken Carson) was created.
  • 1967: the world’s first African American Barbie doll was introduced (Francie).
  • 1970’s: Barbie’s job choices reflected gender stereotypes.
  • 1985: The Business Executive Barbie was introduced and Doctor Barbie in 1988. Worldwide,
  • 1992: The best-selling Barbie ever (Totally Hair Barbie) was introduced.
  • 1993: Barbie sales reached $1 billion.
  • 2003: A pregnant Midge doll was sold (with no wedding ring) and quickly withdrawn.
  • 2014: Barbie posed on the cover of Sports Illustrated Magazine.
  • 2014: Barbie sales fell 13 percent in the fourth quarter of 2014.
  • Barbie remains Mattel’s #1 product and continues to dominate the doll toy market.
source: bloomberg.com bookmark
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