Posted on : December 2, 2018
Views : 3
Category : Marketing
Seth Godin breaks down the brilliance of Nike’s brand strategy. Nike broke new ground by partnering with controversial former NFL quarterback Colin Kaepernick in a new ad campaign. Perhaps no other major brand has deliberately embraced controversy so blatantly.  Some PR and marketing experts think the Nike ad is marketing suicide because it challenges powerful political forces; others consider it a brilliant way to reach millennials, the core customer base for Nike.