Posted on : January 23, 2019
Views : 2
Category : Marketing
We all dream of marketing sexy brands like Apple or Starbucks. But the truth is, we’re more likely to build our carers working on “nightmares”- products and services that seem too boring to attract interest, too complex to communicate simply, or too undifferentiated from their competitors to assert distinction. In this clip from Content Marketing World 2018, Jonathan Kranz, principal of Kranz Communications, shares some practical, tactical tips on bringing boring, complex content to life.