How is the user experience changing with digital transformation? Scott Belsky, executive vice president and chief product officer at Adobe, tells CXOTalk how the company keeps its creative tools simple and modernized at the same time, making them more accessible to more people.
“When you think about a product like Photoshop, sometimes it looks like a cockpit when you open the product for the first time. How do we help people navigate and have both a basic and an advanced experience in a product as powerful as Photoshop?” Belsky says. “You don’t show everyone every option at once. You progressively disclose the functionality of a product as the customer is ready for it, which leads to a lot of challenges around personalization, how to use artificial intelligence to make the product know who the customer is and when they’re ready for what.”