The companies that survive and thrive during seismic disruption are those that quickly sense and best respond to change. The question “What’s after what’s next?” is key in mastering the tomorrow’s demands while strategizing for challenges beyond the horizon.
CEOs express the tension between the need to drive the current business and investing in future disruption. This duality — the co-existence of essential but conflicting imperatives — underscores the need for a new approach. In the connected and accelerated digital economy companies must address imperatives not only simultaneously, but together. Every successful business now needs to consider how to become skilled at both initiating and responding to disruption.