Posted on : January 16, 2019
Views : 4
Category : Marketing
Despite the negative headlines and ongoing changes in consumer habits, the global soft drinks industry enjoyed a year of growth in 2018, propelled by another standout performance in packaged water and the emergence of high value functional drinks. Over the next five years, the impact of regional taxation regimes on sugar-sweetened beverages and issues of plastic waste and sustainability remain significant challenges for the consumer beverages sector.