Posted on : January 14, 2019
Views : 3
Category : Marketing
The enduring impact of the Healthy Living megatrend is transforming multiple consumer goods markets and services, and is fostering a continued cultural shift in consumers’ behaviour and consumption patterns. Megatrend analysis is critical for remaining relevant in an increasingly challenged competitive environment where new ideas and concepts are disrupting entire industries. A megatrend framework allows for more proactive future planning, which involves assessing the most impactful trends for your business, quantifying the impact and addressing white spaces and gaps. The adoption of a more holistic and preventative approach to wellness encompassing spiritual and mental balance, alongside physical health means businesses can harness a wider spectrum of opportunities to help consumers achieve their health and wellbeing goals.