Posted on : February 20, 2019
Views : 2
Category : Marketing
As the influencer marketing industry has matured, so has its ability to play a more integrated role in brand marketing. In this presentation, Lindsay Fultz, V.P Brand Partnerships and Strategy, will discuss how and why taking an integrated approach to influencer marketing delivers the highest ROE and ROI. Drawing on theAmplify’s expertise in building and executing integrated influencer marketing strategies for some of the biggest brands in the world — including Covergirl, AXE, Campbell’s, PepsiCo, Taco Bell, Ford, Lionsgate, and many others — this session will reveal what a data-first optimization strategy looks like and how to collaborate across multiple departments to turn digital conversations to real-life conversions.