Sarah Kaplan, Professor of Strategic Management and University of Toronto Distinguished Professor of Gender & the Economy. Instead of focusing on building a ‘business case’ for gender equality, we need to re-frame it as an innovation challenge. Data from McKinsey showing that gender-diverse companies are more likely to outperform their peers. These findings are being quoted not just in the business world, but also in the world of non-profits and NGOs, with organizations like the World Bank and Oxfam justifying their policies on the idea that gender equality is based in a ‘strong business case’. However, Prof. Kaplan feels that the demand for a business case perpetuates the existing ways of doing business, because we are being asked to make a case within the existing system — instead of thinking about how to change that system. The next time you are making a decision about hiring someone, giving an employee a raise or investing in a new business, perhaps you can take some proactive steps to keep your implicit biases at bay and carry out your evaluation using only the criteria that actually matter.