The average lifespan of companies is shrinking rapidly – 15 years today, compared to 67 years nearly 100 years ago. By 2027, 75% of today’s S&P 500 firms will be replaced by new firms. In an age when your car can outlive the company you bought it from, are lasting brands relics of the past?
Mark Miller, founder of The Legacy Lab, and Lucas Conley, the author of Obsessive Branding Disorder, visit Google LAX to offer a provocative and counter-intuitive argument: in an always-on world that increasingly values overnight success, instant gratification and hyperactive short-term thinking, it is the leaders with long-term ambitions who will get ahead and make their mark. Miller and Conley share stories from legacy-minded brand leaders they met with during the creation of their book, Legacy In the Making: Building a Long-Term Brand in a Short-Term World.