Posted on : October 25, 2018
Views : 10
Category : Innovation
Geoff Tuff, Management Consultant, Deloitte. Most organizations continually waste precious time and money on processes and activities that don’t create value and no longer make sense in today’s business environment. Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending.
It’s not the best practice that is the problem. It’s the lazy thinking surrounding it. There’s a long body of work surrounding the idea of disruption, but not much on how to drive large-scale organizational change. Businesses confuse conventional wisdom with best practices all the time. We see that the danger of blindly following best practices is accelerating. Orthodoxy, the belief or way of thinking that is accepted as true or correct, is the most insidious form of conventional wisdom. In the face of exponential change, it can be disastrous.
Source: marketingjournal.org