Posted on : March 14, 2017
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Category : Marketing
Nicola Mendelsohn, vice president EMEA, Facebook. Mendelsohn says the social network would “definitely” be mobile, and would “probably” be “all video.” Video content on Facebook Mendelsohn says, is growing even more quickly than the company anticipated. And the social network’s new live video feature is also “a bigger, faster phenomenon” than Facebook expected. “People are loving the behind-the-scenes content” on Facebook Live. Live videos receive ten times more comments than pre-recorded videos. “So engagement is much higher”. Facebook users watch an average of 100 million hours of video on mobile every day. Daily views have increased from 1 billion to 8 billion in one year’s time. Text posts, meanwhile, are declining year on year. Mendelsohn believes the shift towards video is valuable in an era of storytelling. “The best way to tell stories in this world— where so much information is coming at us—actually is video. It commands so much information in a much quicker period so actually the trend helps us digest more of the information in a quicker way.” source: fortune.com