Posted on : January 16, 2019
Views : 4
Category : Marketing
Lisa Checchio, Chief Marketing Officer of Wyndham Hotels & Resorts. Lisa is a leader in transformative brand marketing. A seasoned innovator, her work drives affinity and awareness by creating authentic connections between people and the brands they love. Lisa currently serves as Wyndham’s senior vice president and chief marketing officer, championing the company’s 20 global hotel brands by creating meaningful brand promises for owners and guests that come to life through unique brand experiences. In this role, she oversees branding, marketing, brand experience, integrated media, owner communications and sales enablement marketing. Before joining WHG, Lisa spent 11 years at JetBlue Airways overseeing brand strategy and the execution of marketing programs, advertising, brand communications and design.