Posted on : May 15, 2017
Views : 1
Category : Marketing
Richard Kosinski, President and Global CRO of Receptiv discusses its latest neuromarketing research to help brands answer critical mobile advertising questions such as: What kind of human attention does my mobile video campaign garner? How do we measure user receptivity and impact? Which mobile executions ensure mental encoding and consideration? What’s the “Race to X” factor that plagues most mobile advertising today, and how do we prevent it from happening?