Posted on : December 9, 2018
Views : 2
Category : Marketing
Rachel Lowenstein (Invention+ Mindshare), and Ken Lagana (Panoply). Podcasts are one of the fastest-growing addressable markets, with an incredibly engaged audience that has shown an overly high propensity to respond to an advertiser’s call to action. Many advertisers now use podcasts as a main performance marketing channel to bolster their new customer acquisition efforts. However, most advertisers don’t understand this new medium and especially don’t know how to effectively take advantage of it.