Posted on : December 9, 2018
Views : 2
Category : Marketing
Rachel Lowenstein (Invention+ Mindshare), and Ken Lagana (Panoply). Podcasts are one of the fastest-growing addressable markets, with an incredibly engaged audience that has shown an overly high propensity to respond to an advertiser’s call to action. Many advertisers now use podcasts as a main performance marketing channel to bolster their new customer acquisition efforts. However, most advertisers don’t understand this new medium and especially don’t know how to effectively take advantage of it.
Source: forbes.com