Posted on : February 22, 2019
Views : 3
Category : Strategy
Purpose is the reason you exist beyond making money. As we expected, purpose was mentioned throughout the day. But one thing we didn’t expect was Fred Kofman from Google stating, that one question has ruined his life (said with a smile): “What is your job?” Without going into details, your job is not what you think it is – because it’s all about being aligned with the purpose of your organization. Do well and do good. Don’t get employees to join forces with you. Get them to pursuit a shared purpose. Everyone needs their own path to cultivate. Strategy is stopped by incentives – how do we create space to find direction?. From business process management to business practice redesign
  1. Michael Jacobides, Professor, London Business School
  2. Rita Gunther McGrath, Professor, Columbia Business School
  3. Alexander Osterwalder, Entrepreneur and Business Model Innovator, Co-Founder Strategyzer
  4. Dorie Clark, Marketing strategist; Adjunct Professor of Business Administration, Fuqua School of Business, Duke University