Posted on : January 5, 2017
Views : 107
Category : Strategy
Professor Michael Porter’s (Harvard Business School) Master Class on Strategy. Porter discusses strategy and it’s connection/alignment with other activities in a corporation. Every project or program should express an organization’s strategy. It’s a fundamental truth, yet many executives misunderstand strategy, or fail to communicate it throughout the organization, says Porter. However, to do a good job in any area of business requires that everyone has insight into what strategy means for their business. Strategy is distinct from a mission statement or goals; it defines an organization’s competitive edge. “You aren’t competing to be the best. You’re competing to be unique. That’s where, ultimately, sustainable advantage comes from,” Professor Porter said. “Every good strategy has a unique value proposition for the customer that you’re seeking to serve.”The essence of strategy is choosing to perform activities differently than rivals’.